About

WELCOME ABOARD.

Bettertell is a brand transformation agency, here to navigate your brand through the ever-shifting waters of the marketplace.

We specialize in working with B2B companies, international corporations, and tech giants to create impactful brand strategies to help you chart a course to success. Just like a lighthouse guides ships to shore, we'll steer you toward your goals and help you avoid the rocks and reefs that can sink a brand.

Our approach is rooted in research-based insights and driven by a passion for excellence.

We harness our diverse experience, proven processes, models, and techniques to dive deep into your business DNA. Then, we use that knowledge to craft strategies tailored to your needs.

We're not just about polishing the brass on deck; we're about making sure the internal engine of your brand is running smoothly and efficiently. By designing powerful brands, we've helped our clients increase revenue, improve customer loyalty, and gain a competitive edge in their markets.

If you're ready to set sail and take your brand to new horizons, look no further than Bettertell. Let's make waves together.

Your treasure map

FOUR STEPS FOR A VIGOROUS BRAND

Simplify

Every brand begins with an in-depth exploration of the organization's DNA to uncover simple, crystal-clear truths.

Stratefy

The collected data powers insights, which then define a structured framework for the brand's core identity.

Storify

A distinctive narrative is formed, transforming the brand's core into a living, breathing, and meaningful creation.

Amplify

A tailored marketing approach is designed to help the brand make itself known and take its place in the world.

Your treasure map

FOUR STEPS FOR A VIGOROUS BRAND

Simplify

Every brand begins with an in-depth exploration of the organization's DNA to uncover simple, crystal-clear truths.

Stratefy

The collected data powers insights, which then define a structured framework for the brand's core identity.

Storify

A distinctive narrative is formed, transforming the brand's core into a living, breathing, and meaningful creation.

Amplify

A tailored marketing approach is designed to help the brand make itself known and take its place in the world.

Your treasure map

FOUR STEPS FOR A VIGOROUS BRAND

Simplify

Simplify

Every brand begins with an in-depth exploration of the organization's DNA to uncover simple, crystal-clear truths.

Stratefy

Stratefy

The collected data powers insights, which then define a structured framework for the brand's core identity.

Storify

Storify

A distinctive narrative is formed, transforming the brand's core into a living, breathing, and meaningful creation.

Amplify

Amplify

A tailored marketing approach is designed to help the brand make itself known and take its place in the world.

my professional journey began with a potato.

As a teenager, I was enamored with advertisements, so I decided to open an advertising agency myself. At the time, personal computers with graphic software were uncommon. So, armed with scissors, a copier, and bursting creativity, I crafted my first ads.
To create a stamp with the logo of my advertising agency, I cut a potato in half and engraved it with a mirror script of my agency's name. I added a little ink and voila; I had a perfectly good stamp! To this day, I remember the pride I felt when I put my stamp on the first ad.
A few years later, I ended up working in an advertising agency. I manned a wide array of consulting, management, and branding positions at Gitam BBDO Communications Group, where I was privileged to accompany a variety of prominent brands through their transformation processes. After 12 years as an in-house strategist, I decided to sail my own ship and started the BETTERTELL agency for brand strategy and storytelling.
I deeply understand how important branding is to a company, how complex the branding journey is, and how compelling, enlightening, and even energizing it can and should be.